Import leads
11 steps, from “Where are the leads coming from?” to “Review before importing”, with what to enter at each one.
- Audience
- Administrator, Operator
- Owner
- DealSleek product documentation
- Last reviewed
- Oct 12, 2026
- Reading time
- 10 min
Steps
- 01
Where are the leads coming from?
Paste rows directly, or upload a CSV file.
- Paste or uploadRequired
- Paste is quickest for a short list; upload handles thousands of rows.
- 02
Paste your rows
Shown only when “Paste or upload” is Paste.
One lead per line. We will work out the columns next.
- Your rowsRequired
- Order does not matter — the value containing @ is treated as the email.
- Column separatorRequired
- Most exports use a comma. Check your file if the preview looks wrong.
- First rowRequired
- If the first row says "Email, First name", it is a header, not a lead.
- 03
Upload your file
Shown only when “Paste or upload” is File.
A .csv export from your list, CRM, or event platform.
- CSV fileRequired
- CSV only, up to 1,000 rows per import.
- Column separatorRequired
- Most exports use a comma. Check your file if the preview looks wrong.
- First rowRequired
- If the first row says "Email, First name", it is a header, not a lead.
- 04
Which column is which?
Email is required — a row without one cannot become a lead. The rest are optional.
- Email columnRequired
- The only required mapping. Rows with no email are reported, not imported.
- First-name column
- Last-name column
- Company column
- 05
Why may we contact these people?
Every outbound action checks this before it sends. The import is refused without it.
- Channels you have consent forRequired
- Only the channels you can evidence. You can add more later.
- Country the leads are inRequired
- The stricter of the leads’ regime and yours applies.
- Sub-region
- Only needed where the rules split below the country, such as California.
- Evidence referenceRequired
- What you would show a regulator if asked.
- 06
What if we already have them?
Decide what happens when an imported row matches an existing lead.
- When a row matches an existing leadRequired
- Matched on email address within this workspace.
- On merge, which values winRequired
- Applies only to fields where both sides have a value.
- 07
What happens next?
Who owns these leads, and what the system should do with them once created.
- Owner
- Leave blank to route by your workspace rules instead.
- Once created, these leads shouldRequired
- Imported leads sit inert unless you choose otherwise.
- 08
Which sequence?
Shown only when “Once created, these leads should” is Enroll.
The outreach sequence these leads join immediately after import.
- SequenceRequired
- Enrolment respects the consent channels you recorded above.
- 09
What should wake them?
Shown only when “Once created, these leads should” is Cryo.
These leads park in cryo until this signal fires.
- Wake signalRequired
- Cryo leads consume no capacity until the signal fires.
- 10
Why are they disqualified?
Shown only when “Once created, these leads should” is Disqualify.
Recorded against every row so the cohort stays reportable.
- BANT reasonRequired
- Use this to import a known-dead list for suppression.
- 11
Review before importing
Nothing has been written yet. Check the counts, then commit.
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